Rakuten Rebates Japan Guide 2026: Earn Up to 20% Points on Every Purchase

You are already shopping online in Japan — so why not earn up to 20% back in Rakuten Points every single time? Rakuten Rebates Japan (楽天リーベイツ) is Rakuten’s official cashback shopping portal, operated directly by Rakuten Group, giving you a percentage of every purchase back as Rakuten Points at 900+ partner stores — with zero extra cost and zero complicated setup. Expats who already use Rakuten Ichiba, Rakuten Bank, Rakuten Card, or Rakuten Mobile are already in the Rakuten ecosystem — Rakuten Rebates Japan makes every yen they spend outside Rakuten Ichiba earn points too. New users who join via the referral link below receive up to 600 Rakuten Points on their first qualifying purchase. Here is everything you need to know.

What is Rakuten Rebates Japan (楽天リーベイツ)?

Rakuten Rebates Japan is a shopping cashback portal — also known in Japan as a ポイントサイト (point site) or ポイ活 (point-earning activity) tool — operated directly by Rakuten Group. The concept is brilliantly simple: before shopping at any of 900+ partner online stores or travel booking sites, you access them through the Rakuten Rebates Japan portal. Your purchase is tracked automatically, and a percentage of your spending is returned to you as Rakuten Points. The point-back rate varies by store — from 1% at some retailers to up to 20% at others during campaign periods. Since 1 Rakuten Point = 1 yen, every percentage point is real money back in your pocket. Rakuten Rebates Japan requires a Rakuten ID — which most expats already have — and takes less than one minute to set up.

Rakuten Rebates Japan: claim up to 600 Rakuten Points now

Rakuten Rebates Japan: how does it work?

Using Rakuten Rebates Japan is genuinely one of the easiest ways to earn Rakuten Points in Japan. The entire process has three steps — and steps 1 and 2 only need to happen once:

• Step 1 — Register once: Visit rebates.jp and log in with your existing Rakuten ID. If you have a Rakuten account from Rakuten Ichiba, Rakuten Bank, Rakuten Card, or Rakuten Mobile — you are already registered. This step takes under one minute for existing Rakuten ecosystem members.
• Step 2 — Find your store on Rakuten Rebates Japan: Browse the 900+ partner stores listed on the Rakuten Rebates Japan portal. Partner stores span fashion, electronics, travel, beauty, food delivery, software, and more — covering the majority of popular Japanese and international online retailers.
• Step 3 — Click through and shop as normal: Click the partner store link on Rakuten Rebates Japan, which redirects you to that store’s website. Shop completely as you normally would — same products, same prices, same checkout. Rakuten Rebates Japan automatically tracks your purchase and awards the point-back percentage to your Rakuten account within a few weeks of your transaction.

That is it. No coupons to remember, no codes to enter, no forms to fill. The only habit change required is remembering to access your favourite stores through Rakuten Rebates Japan first. Most expats bookmark the Rakuten Rebates Japan portal or install the browser extension for automatic store detection.

Rakuten Rebates Japan: which stores are partners?

Rakuten Rebates Japan partners with 900+ stores across categories that directly align with expat spending habits in Japan. Here is a breakdown of key partner categories and examples:

• Fashion and apparel: UNIQLO, ZARA, Mango, H&M Japan, SHEIN, ABC-MART, and 100+ fashion retailers — Rakuten Rebates Japan earns you points on top of any loyalty programme the retailer already offers
• Electronics and gadgets: Yodobashi.com, biccamera.com, Joshin, and other Japanese electronics retailers — combine with Rakuten Rebates Japan for double rewards on high-ticket purchases
• Travel (最大ポイント高還元): Booking.com, Hotels.com, Agoda, Expedia, and domestic Japan travel sites — Rakuten Rebates Japan travel cashback can return significant points on hotel bookings. With Japan summer flights 2026 prices at record highs, earning Rakuten Rebates Japan points on accommodation offsets travel costs meaningfully
• Food delivery and restaurants: Major delivery platforms and restaurant booking services in Japan are represented on Rakuten Rebates Japan — points on your weekly food orders add up faster than you might expect
• Beauty and cosmetics: @cosme, Cosme.com, Shiseido, and international beauty brands — Japan’s beauty market is globally known and Rakuten Rebates Japan covers the key online retailers
• Software and subscriptions: Selected software, streaming services, and digital subscriptions participate in Rakuten Rebates Japan — points on recurring expenses compound into significant annual savings
• Home goods and furniture: Nitori, Francfranc, and home lifestyle retailers — useful for expats setting up apartments in Japan

Rakuten Rebates Japan: the double-dipping advantage for expats

One of the most powerful and underutilised Rakuten Rebates Japan features is double-dipping — earning rewards from two separate systems on the same purchase simultaneously. When you shop through Rakuten Rebates Japan at a partner store that also has its own loyalty programme — say, booking a hotel on Booking.com or buying electronics at Yodobashi — you earn Booking.com Genius rewards or Yodobashi Points from the store directly AND Rakuten Points from Rakuten Rebates Japan on top. The store has no idea you are using a cashback portal — your rewards from them are unaffected. This makes Rakuten Rebates Japan a pure-profit addition to your existing shopping habits with zero trade-off. For expats already maximising their Rakuten Points through the Rakuten Card, Rakuten Bank, and Rakuten Mobile SPU programme, Rakuten Rebates Japan is another multiplier stacked on top — every purchase outside Rakuten Ichiba that flows through Rakuten Rebates Japan now earns points too.

Rakuten Rebates Japan vs other Japan cashback services

Rakuten Rebates Japan: maximising your points as an expat

• Bookmark or install the browser extension: Rakuten Rebates Japan’s browser extension activates automatically when you visit a partner store site, reminding you to activate points before checkout — the single best habit for maximising Rakuten Rebates Japan earnings
• Check the Rakuten Rebates Japan portal before every online purchase: Store point-back rates change regularly. The portal shows current rates and highlights which stores have boosted campaigns running — timing large purchases for bonus periods multiplies returns
• Stack with Rakuten Card purchases: Pay for your Rakuten Rebates Japan-tracked purchase using your Rakuten Card to earn additional Rakuten Card points on the same transaction — a triple stack of Rakuten Rebates Japan points, store loyalty points, and Rakuten Card SPU points
• Prioritise travel bookings through Rakuten Rebates Japan: Travel is the highest-value Rakuten Rebates Japan category — hotels at up to 20% back on major booking platforms represent significant yen returns on the cost of accommodation in Japan and abroad
• Combine with Rakuten Rebates Japan’s app-exclusive campaigns: The Rakuten Rebates Japan app runs mobile-only bonus rate events not available on the desktop site — download the app for additional campaign access
• Watch the monthly bonus calendar: Rakuten Rebates Japan runs point multiplier events aligned with Rakuten’s Super Sale and Marathon events — coordinating purchases with these periods compounds rewards dramatically

Rakuten Rebates Japan: FAQ for expats

• Do I need a separate account for Rakuten Rebates Japan? No — you register with your existing Rakuten ID. If you use any Rakuten service already, login to Rakuten Rebates Japan takes one click. No new account required.
• How long does it take to receive Rakuten Rebates Japan points? Points are typically confirmed 30–70 days after your qualifying purchase. The timing varies by partner store — Rakuten Rebates Japan shows the estimated points award timeline for each store on its portal.
• Can I earn Rakuten Points AND store points at the same time through Rakuten Rebates Japan? Yes — double-dipping is fully permitted and one of Rakuten Rebates Japan’s key advantages. Shop through the portal, earn Rakuten Rebates Japan points, and keep all loyalty rewards the store offers directly.
• What counts as a qualifying purchase for the Rakuten Rebates Japan first-time bonus? A purchase of ¥3,000 or more (excluding tax) through a Rakuten Rebates Japan partner store, made within 30 days of creating your Rakuten Rebates Japan account. The referral bonus stacks with the standard first-purchase bonus for new users joining via the referral link.
• Can foreigners living in Japan use Rakuten Rebates Japan? Yes — any Japan resident with a Rakuten ID can use Rakuten Rebates Japan. Rakuten ID registration is open to all Japan residents with a valid email address and Japanese phone number.
• Where can I spend Rakuten Points earned through Rakuten Rebates Japan? Rakuten Points redeem across 100+ Rakuten services: Rakuten Ichiba (online shopping), Rakuten Travel (hotels and flights), Rakuten Pay (contactless payments at stores nationwide), Rakuten Bank, Rakuten Card bill payment, and many partner retailers. 1 Rakuten Point always equals ¥1 in redemption value.

Rakuten Rebates Japan — quick reference for expats

• What is Rakuten Rebates Japan: 楽天リーベイツ — Rakuten’s official cashback portal, earn points at 900+ partner stores
• Operator: Rakuten Group Inc. — Tokyo Stock Exchange Prime-listed Japan e-commerce leader
• How it works: Access partner stores through Rakuten Rebates Japan → shop as normal → earn % back as Rakuten Points
• Point-back rate: 1%–20% depending on store and campaign period on Rakuten Rebates Japan
• 1 Rakuten Point = ¥1 — redeemable across 100+ Rakuten services
• Partner stores: 900+ including fashion, electronics, travel, beauty, food delivery
• New user referral bonus: Up to 600 Rakuten Points on first qualifying purchase
• Join via referral: rebates.jp referral link
• Double-dipping: Earn Rakuten Rebates Japan points AND store loyalty points simultaneously — zero trade-off
• SPU boost: Using Rakuten Rebates Japan raises your Rakuten Ichiba SPU points multiplier
• Official website: rebates.jp

Subscribe now and get news from us !

※Make sure to change the region of your Phone setting to Japan